Born from a cyclist's search for something better.

More than a decade ago, Dr. William Harden set out to create a nutrition bar that could keep up with him. A chiropractor and avid cyclist, he wanted something that would fuel his rides without the crash or upset stomach he had experienced with other bars. Most importantly, he wanted something that tasted delicious.

So he made his own.

The Will Bar was born, and it has been a staple for athletes throughout the Pacific Northwest ever since.

A family legacy.

Today, that legacy is carried on by Dr. Adam Morett, his wife Emma, and their daughter Ruby. Like Dr. Harden, Dr. Morett is a chiropractor and owns and practices at Corbett Hill Wellness Center in Southwest Portland, Oregon.

Simple ingredients. Serious fuel.

Made with simple, wholesome ingredients, the Will Bar combines natural carbohydrates, protein, and healthy fats to help fuel active days. It's great before or after a workout, on the trail, during a bike ride, or anytime you need convenient fuel on the go.

Good food. Good fuel. No fuss.